What is SEO? SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Search Engine Optimization
One of today’s biggest Internet phrases is “search engine optimization” or “SEO.” Simply put, this is the practice of making web pages easier for both people and search engines to read and understand. Since all of our websites are designed with web standards, the search engines are all able to index the site’s content completely and correctly. RustyDog Creative will work to ensure the content for your website is well-written and contains the essential keywords.
The majority of web traffic is driven by the major commercial search engines – Yahoo!, MSN, and Google. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
We can help with general SEO on your site, however, because of its inconsistency we generally recommend a search engine marketing campaign that includes Pay Per Click (PPC) marketing services. This way, we can guarantee your status ranking rather than waste your money in a trial and error word game.
Page Rank
While search engines consider hundreds of different elements when determining a page’s rank, they generally do not disclose the specific variables, or how heavily each factors into the final rank.
In general, there are three things that impact a webpage’s search engine ranking:
1. Indexing of Page Content & Meta Data — Search engines regularly visit a website and record the content to use in their search process. How successfully they index this content is heavily dependent on how the page is coded. Information included within the header of an HTML page that describes the content on the page. The meta tags most frequently used by search engines are the TITLE, KEYWORDS and DESCRIPTION tags.
2. Quality of Page Content — Keyword density and proximity: how many times keywords show up and where on the page those keywords appear.
3. Link Building — This is perhaps the most significant factor in a page’s eventual rank. The search engines consider all pages that link to a specific page. In many cases, the relevance and importance of these linking pages are also considered.