About

Client-input is paramount to the creative process. RustyDog Creative built these project benchmarks to keep the enterprise on track and the client in the loop.

  • 1. Brief

    Define and sculpt the brief with the client.

  • 2. Analysis & Research

    Get to know the client, their business structure, vision, and any issues at hand.
    Determine:

    • corporate objectives,
    • overall strategy,
    • competitor analysis,
    • current market location,
    • communication objectives,
    • target audience

  • 3. Brainstorming

    Brainstorm with client, creatives, and strategists, as well as any applicable team-members.

  • 4. Strategy

    Formulate a plan to cover all aspects of the project, including budget-allocation and timeline. State the mission, vision, values, style, and desired results.

  • 5. Visual Positioning

    Study the competitors, state the overall brand position and ideas, collect image resources, and create logos. Build stylesheet, including copywriting requirements, tone, color usage, etc. Ensure compatibility with style of brand. Create initial design mockups.

  • 6. Design Presentation 1

    Present initial design ideas and concepts. Explain overall look and feel, discuss brand ideas, display imagery choices, and describe tone of voice. Show intentions for logo, color and brand display, placement, and usage.

  • 7. Design Presentation 2

    Refine look and feel, and brand ideas — including logo usage, color choices, etc. — based on client feedback.

  • 8. Final Presentation

    Obtain client approval on look and feel, brand ideas, logo, color choices, etc.

  • 9. Implementation

    Implement final work to all areas including collateral, website, interactive, and guideline manuals.